The American Motorcyclist Association has announced that it will sanction MotoAmerica, a new North American road racing series. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time MotoGP champion, Wayne Rainey.
MotoAmerica will promote and manage the commercial aspects of MotoAmerica, which will be sanctioned by the AMA and FIM North America. FIM North America is the North American Continental Union of the Fédération Internationale de Motocyclisme, the international body for motorcycle sport.
The KRAVE Group is a Costa Mesa, Calif.-based organization that includes Rainey, the three-time 500cc World Champion (1990, 1991 and 1992) and two-time AMA Superbike Champion (1983, 1987), Chuck Aksland, a former racer and 20-year manager of Team Roberts who most recently served as Vice President of Motor Sport Operations at Circuit of The Americas, Terry Karges, a former motorsports marketing executive and team owner who spent 17-years at Roush Performance before being named Executive Director of the Petersen Museum, and Richard Varner, a motorcycle manufacturer, energy sector entrepreneur, philanthropist and businessman.
The KRAVE (Karges, Rainey, Aksland, Varner) Group owns commercial rights to the MotoAmerica Series, and will award AMA and FIM North America No. 1 plates to series class champions. The group will sell sponsorships, develop other commercial relationships for the series, secure tracks, create the calendar, process crew and media credentials and have responsibility for fan engagement.
“If you are an amateur or professional motorcycle road racer in America, if you are a fan of road racing or if you are a company that does business in this industry, this is an exciting day,” said AMA President and CEO Rob Dingman. “Our goal has always been to entrust the promoting and commercial rights for professional racing to a talented, dedicated, well-capitalized professional entity, and the KRAVE Group certainly offers all that and more.”
Rainey, an AMA Motorcycle Hall of Famer, thanked the AMA for facilitating the acquisition.
Wayne Rainey, shown here from his world championship competition days, will help run the MotoAmerica Series.
“The AMA was instrumental in this deal coming together, serving as negotiator and mediator at all points of discussion,” Rainey said. “We appreciate the efforts of Rob Dingman throughout the process.”
The Ohio-based AMA, the world’s premier motorcycle advocacy group, will staff officials at each round of the professional series and develop an enforcement, appeal and rider license procedure. The AMA will be responsible for issuing professional road racing licenses for the series.
MotoAmerica, in consultation with the AMA, will develop classes, the rules of competition and event procedures. While details of the rulebook are still in development, classes and events will conform to prevailing international standards.
“The structure of our agreement with the AMA serves the goal of developing riders to be successful on the world stage,” Rainey said. “It allows a framework that supports advancement from youth competition to novice, from novice to Pro-Am, from Pro-Am to National Championship contention and, for the best of the best, an opportunity to race for a world title.”
The AMA, as the U.S. affiliate of the FIM, sanctions FIM-affiliated events in the United States. The AMA, along with the Canadian Motorcycle Association, administers FIM North America, which sanctions continental-level series and championship events in North America. The AMA also sanctions amateur motorcycle competition in America, a role the AMA has fulfilled since it was established in 1924.
“The AMA’s roles as FIM affiliate and amateur sanctioning body make it a critical piece to establishing a clear progression for America’s road racing community,” Rainey said. “We’re eager to build a fair, exciting and commercially viable professional road racing series not just for today’s stars, but for those who will stand on top of the podium for years to come.”
Dingman added: “The MotoAmerica/KRAVE Group has shown throughout the entire process that they have the best interests of the AMA and its members in mind. They not only accepted financial responsibility for the series, but the relationship requires the MotoAmerica Series to sanction its events with the AMA.”
As part of the agreement, the AMA has re-acquired the sanctioning, promotional and commercial rights to professional motorcycle road racing in America from Daytona Motorsports Group (DMG), which had purchased those rights from the AMA in 2008. DMG has operated the series for the last seven years and is no longer going to be the promoter of the series.
This is the most exciting thing to happen to American motorcycle racing in at least 7 years. Television, sponsorship and marketing need to follow in order for this to be a big success along with more venues. Let’s hope this works. The parts are all there, the people are the right ones to run it, and now we the fans need to support it! What’s your take?